![]() ![]() The last Model A was introduced in 1931 and still created a favorable impression among consumers. ![]() In 1929, despite the stock market crash, Ford returned to first place in the automotive industry. Calendar year production for the 1928 Model A was 633,594 units. Galamb was actually the technical director for the Model A project. ![]() The Model A’s automotive styling was generally decided by the Ford President Edsel Ford and engineer Joe Galamb. Besides the beautiful automotive brochures for the Model A, the great advertising illustrations appeared in many magazines like Ladies Home Journal, the Saturday Evening Post and many others. ![]() However, many of the early automotive illustrators went uncredited for their work and their contributions to the auto industry. Before the auto companies relied on photographs to promote their products, beautiful artwork was created for sales brochures and advertising. Today, these Ford Model A advertising illustrations have become a great way to look back at automotive history and how women were beginning to be targeted as car buyers. Women in the advertising illustrations were pictured at social gatherings, standing outside their vehicle or sometimes driving to their own business. The advertising targeted individuals based on their income as central messaging and highlighted the growing number of women as new drivers. Throughout the 1920s and 1930s, Ford’s marketing campaigns were structured around three categories of automobiles: luxury, middle class and mass production vehicles. The Model A’s advertising illustrations were very colorful. Safety glass was standard all around, and five basic body styles were available. Why was the Model A so successful? It was a completely different automobile. The Model A became an instant hit and very profitable for Ford in 1928. The Ford Model A went on sale to the public on December 2, 1927, replacing the popular Model T, which had been manufactured for 18 years. Automotive historians have stated that Henry Ford spent much time in this room developing the Model A. It all began inside Henry Ford’s experimental room, where the company’s new standard gear shift design began. The Ford Model A’s advertising campaign featuring wonderful automotive illustrations proved to be very effective. When the Ford Motor Company introduced the popular Model A in 1928, it soon became a symbol for progress within the consumer market. Images Courtesy of Ford Motor Company Archives The granny first gear allowed the little Ford to make it through deep mud and difficult terrain without stalling the little 200-cube, 40-horsepower engine.By Robert Tate, Automotive Historian and Researcher The original four-cylinder engine would stand little chance providing enough oomph to spin those monster tractor tires, so from what we can glean from the letter of provenance, the torque tube connecting the rear axle to the drivetrain was cut out so a granny-geared four-speed with a (by today's standards) conventional driveshaft could be installed. The front looks like it's been lifted for ground clearance by flipping the front beam axle upside down. A pair of modified Ford truck wheels were fitted with tractor tires, and additional springs on the rear provided clearance between the tires and the highly customized rear fenders. In addition to cutting the sedan body up and building a plywood cargo area with plywood cargo doors, the 1941 conversion also addressed Cooper's needs in traversing the unimproved Wisconsin rural back roads on his mail route. ![]()
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